Transform Innovative into Extraordinary Results

Transform Innovative into Extraordinary Results

Growing Your Business

Growing Your Business

Relate to you customers more effectively

Relate to Your Customers Effectively

 

CRM Software Selection — The Right Choice Depends on the Criteria You Use

CRM Software Selection

With a lot of CRM (customer relationship management) software providers out there, finding the right one for your business can be quite tricky. Investing in the wrong one will not only waste your money, but will also affect your business functions. CRMs are great for managing the whole cycle of customer relationships – getting new clients, maintaining the existing clients, and laying groundwork for repeat business.

Our management analysts have shared three key factors involved in choosing the right CRMs. These factors will help you select a CRM software solution suitable for your business.

1. Know exactly what you want, don’t rely on assumptions

Create a clear picture of your business’ workflow on paper, list down the areas which your company struggles with, and then get into brainstorming with your team. Vendors often lure companies into buying CRM packages which appeal more to the buyer’s eyes and less to the business processes. Verify that the CRM you’re interested in meets all the important parameters on your checklist. Also, check for additional features, such as options for integrating your customer data with your back office systems.

2. Can the software ‘grow’ as your business grows?

Certain CRM software solutions are excellent for managing data, daily activities, and reports; but they have limitations when it comes to scalability. A successful business is bound to grow, so the CRM product which you intend to buy needs to grow too. It has to be scalable. It shouldn’t take a sudden halt when its utilization begins to expand and increase. Do not opt for CRM solutions which have a lifetime of a year or a two only. Scalable CRM software solutions might cost you a bit more, but they are completely worth the money you put in.

3. Can you see yourself working in the software?

If the user interface of the CRM is not easy (and this is subjective), you might not find it comfortable to work with during the long run. There are many CRM solutions with the same set of features. In such a scenario, the user interface (the screen layouts, button sizes, colors, etc.), is what makes all the difference. If the interface is too confusing to you, it’s best to go for another CRM that has an easier interface.

So, if you find a CRM software solution that meets these 3 key factors, then do not let the cost factor get in between. CRM software solutions are a requirement for modern business models.

 


Diana Llorente

 

Diana Llorente, president of Kewl Consulting Inc.. Diana helps businesses improve the effectiveness of how they relate to their internal and external customers with first-class business solutions. She is known for her expert advice in guiding clients in CRM, Internet strategies, web development and project management. To know more about Kewl Consulting Inc., go to http://kewlconsulting.com/

Connect with Diana Llorente at LinkedIn



 

Business Content – What’s Considered Strong?

Business Content - What's Considered Strong?

Writing ‘good’ content, especially for business, needs to have flawless grammar and a highly professional tone, right? And, hiring a qualified writer should take care of creating content for a professional website, agreed?

Well, if that were to be the case, traffic generating sites would be ruled by Grammar Nazis. But the most attention-grabbing sites belong to creative content makers. While creating business content, the focus should not be on things such as sentence structure or vocabulary-rich words. Rather, the spotlight must be set on the subject matter of the content, and on the factors which appeal to a larger part of your target audience.

Keep the following mantras in mind while developing good website content:

Research… and then write
To start your research, check the websites publishing popular content related to your field. Study the structure and presentation techniques they use. Spend a little time on the comments left by the visitors on these sites. Check what they liked and what they didn’t. Also, keep an eye on the most recent news and widely discussed issues related to the topic you want to include in your content.

Know thy audience well
Who’s your audience? Which section of the crowd is your product meant for? Let’s say the product for which you are building the content is for teenagers. Think about the way teenagers talk. They keep things short, and mix them with slangs. To grab their attention, speak their language. But remember, using foul language and using popular slangs are two different things. Present your content in a conversational tone and speak your audience’s language.

Spark some energy
Writing impressive content is good, but making your readers (site visitors) get into action is called excellence. If your web content is for holiday destinations, then the writing must first make the reader ‘see’ the destinations. Second, they should long for visiting the destinations. And third, the content should provide them simple ways of reaching the destination, and give a gentle push to work out things faster for stepping outside the door.

It might not be easy in the first go, but as you begin writing for your website, you’ll be able to come up with your own methods and tricks.

 


Diana Llorente

 

Diana Llorente, president of Kewl Consulting Inc.. Diana helps businesses improve the effectiveness of how they relate to their internal and external customers with first-class business solutions. She is known for her expert advice in guiding clients in CRM, Internet strategies, web development and project management. To know more about Kewl Consulting Inc., go to http://kewlconsulting.com/

Connect with Diana Llorente at LinkedIn

 

 



How To Make 1 Person Look Like a Team Of 100

How to Make A Person Look Like A Team of 100

You often see large corporate houses proudly mention their employee force. ‘We are a company of 2000 employees’ or ‘We have 900 professionals working…’ And so on. You get the picture. Now, this is fine when advertising for customers, highlighting the vastness of your organization. But as entrepreneurs or as leaders of business industries, do you really feel the strength when saying numbers? Experienced leaders have always taken pride in nurturing their teams. They train people with such distinct qualities and ways that each person gives the productivity of 100 people. Too far-fetched? Not really. Keep reading on to find out some good old practices which still yield results.

Today’s business models, processes and policies add too many restrictions on employees. Most of the times, they are well-aware of what NOT to do, rather than work towards what CAN be done.

Of course, you might be spending good money to train your managers, conducting in-house events like reward-n-recognition programs – to boost motivation, performance, and team-bonding. But are those ways really effective?

Here’s what you need to do, to empower your employees for becoming ultimate resources:

  1. Allow freedom: Don’t let your managers appear as mere management puppets. They need to be a leader-figure for their team. Give them the space and the opportunity to take decisions which are not primarily focused only to please you as a boss. Guide them, share best practices, and most importantly – keep room for marginal errors and learning activities.
  2. Feedback: Make your feedback sessions productive, not a lecturing session. Get them to point out their areas of weakness, and work with them to create plans for improvement.
  3. Reward and… consequences: We all know how to reward employees when they meet targets but what about when they just stay stagnant on average performances? Never encourage stagnant performance. Many mistake it for consistency. It’s not. Your employees need to excel. Be transparent when you aren’t happy with performances. Show them how warmly you treat the achievers in your organization. They need to strive for becoming achievers.
  4. Risk-takers: Give opportunities to calculated risk-takers. These are the ones who might someday be a skilled MD or a VP of your overseas branch. They are the heavy-weight champions. Involve them in projects which demand for initiatives and strategies.

Adding technology and boosting infrastructure is a must. But the true progress and accomplishments of organizations lie with the efficiency, dedication and commitment of strong employees.

 


Diana Llorente

 

Diana Llorente, president of Kewl Consulting Inc.. Diana helps businesses improve the effectiveness of how they relate to their internal and external customers with first-class business solutions. She is known for her expert advice in guiding clients in CRM, Internet strategies, web development and project management. To know more about Kewl Consulting Inc., go to http://kewlconsulting.com/

Connect with Diana Llorente at LinkedIn




CRM Projects — is There Really a Success Formula?

The success or failure of a CRM initiative is often dependent upon what happens after the software selection and initial implementation period has completed. During implementation, everyone is on high alert: internal communications about the project are frequent, training sessions and support are abundant, and managers are keenly aware of the change process impacting their teams.

But what happens after that initial implementation when everyone settles back into their daily routine?

This is when the true test for CRM occurs and often when statistics that give CRM a bad reputation set in:

“70% of CRM initiatives fail to achieve their expected objectives”

“90% of businesses can’t show a positive return on CRM”

“75% of CRM initiatives fail to substantially impact the customer experience”

These kinds of statistics can easily sway any seasoned project champion to stay clear of leading a CRM initiative. But what the statistics fail to highlight is a key element to the success of any project, CRM or otherwise, and that is: every project needs a strategy to succeed. Not just an objective. Not just a measurement to achieve or a goal post to aim for. But a strategy that plans for the successful and sustainable embracement of CRM.

 


Diana Llorente

 

Diana Llorente, president of Kewl Consulting Inc.. Diana helps businesses improve the effectiveness of how they relate to their internal and external customers with first-class business solutions. She is known for her expert advice in guiding clients in CRM, Internet strategies, web development and project management. To know more about Kewl Consulting Inc., go to http://kewlconsulting.com/

Connect with Diana Llorente at LinkedIn

 

 



Transform Innovative into Extraordinary Results

Transform Innovative into Extraordinary Results

Growing Your Business

Growing Your Business

Relate to Your Customers Effectively

Relate to you customers more effectively